Optimizing a Website for Search Engines Begins with Good Content
Even before you look for SEO strategies to get traffic to your site, make sure the site has good content that will engage and convert visitors. It may be tempting to overlook this aspect, but do so at your own risk!
Now every company worth its salt would want to drive sales. But not everyone out there has a big budget to spend behind this effort. How about being a growth hacker? The idea of pulling customers to your site without much of a budget and taking the count from scratch to thousands is appealing to many. Growth hacker is a new role that integrates marketing with engineering skills to ensure the product markets itself. The role of SEO requires complex capabilities that are difficult to curate in one single person. Hence, it would be an engineer leading a team of engineers that are hybrid in their profile. Some who knows the in and out of marketing, the product and possesses coding skills.
How About Using Creativity to Drive Traffic to Your Website?
Get your team to do a keyword research, use the result to drum up a FAQ section that contains answers to questions that customers are seeking. When doing so, see to it that there is a clear call-to-action to sign up for a product or service and keep your indexed pages and content intact. There are a great many platforms to use for developing FAQs such as UserVoice and GetSatisfaction; these allow domain customization and use of individual CSS style.
Treat your first few customers, royally. Reach out to the first few visitors personally. They are your likely advocates. For a small company, this should be doable, especially in the first few months of being in the business when you have enough time.
Have you thought of some Thank You cards for those that did purchase your program/service/product? A handwritten something that isn’t elaborate but connects you to the customer personally. Not much of an investment either, financially.
And then do some back-linking that brings credibility to the company and makes the search engines happy.
Do you build a great product? If so, then tap into the viral loop to generate buzz.
Get your team to do some SEO. It will drive traffic to your website. However be clear about whether you want black hat techniques or are willing to take the time to gain customers organically.
Can you partner distribute? Do you create a product that you can market through your partners? A few free trials or a discounted service may get customers to turn to you for their next purchase.
Definitely you are not the lone wolf out there. So, track every competitor mention and use that as an opportunity to build a relation for your business.
Consider using comment marketing tactics. However there’s a right way of doing it as Rand from Whiteboard Friday would like us to believe.