Optimizing a Website for Search Engines Begins with Good Content

Even before you look for SEO strategies to get traffic to your site, make sure the site has good content that will engage and convert visitors. It may be tempting to overlook this aspect, but do so at your own risk!

Now every company worth its salt would want to drive sales. But not everyone out there has a big budget to spend behind this effort. How about being a growth hacker? The idea of pulling customers to your site without much of a budget and taking the count from scratch to thousands is appealing to many. Growth hacker is a new role that integrates marketing with engineering skills to ensure the product markets itself. The role of SEO requires complex capabilities that are difficult to curate in one single person. Hence, it would be an engineer leading a team of engineers that are hybrid in their profile. Some who knows the in and out of marketing, the product and possesses coding skills.  

How About Using Creativity to Drive Traffic to Your Website?

Like using long tail keywords? Use your FAQ (or Help section) to target those using long tail queries with a definitive intent to purchase.

Get your team to do a keyword research, use the result to drum up a FAQ section that contains answers to questions that customers are seeking. When doing so, see to it that there is a clear call-to-action to sign up for a product or service and keep your indexed pages and content intact. There are a great many platforms to use for developing FAQs such as UserVoice and GetSatisfaction; these allow domain customization and use of individual CSS style.

Treat your first few customers, royally. Reach out to the first few visitors personally. They are your likely advocates. For a small company, this should be doable, especially in the first few months of being in the business when you have enough time.

SEO will drive website traffic

Have you thought of some Thank You cards for those that did purchase your program/service/product? A handwritten something that isn’t elaborate but connects you to the customer personally. Not much of an investment either, financially.

And then do some back-linking that brings credibility to the company and makes the search engines happy.

Do you build a great product? If so, then tap into the viral loop to generate buzz.

Get your team to do some SEO. It will drive traffic to your website. However be clear about whether you want black hat techniques or are willing to take the time to gain customers organically.

Can you partner distribute? Do you create a product that you can market through your partners? A few free trials or a discounted service may get customers to turn to you for their next purchase.

Definitely you are not the lone wolf out there. So, track every competitor mention and use that as an opportunity to build a relation for your business.

Consider using comment marketing tactics. However there’s a right way of doing it as Rand from Whiteboard Friday would like us to believe.


The Actual Purpose of Internet and Computers with Vehicles as well as Logistics

Over the years, computers and the internet has become an integral part of our lives. They have changed almost every aspect of our life, like a revolution does. Whether it is imparting education or selling wares, businesses have taken to the net. B2C and B2B both are conducted all over the world using internet, which is referred to as e-commerce. The logistics industry as such has evolved much over the past some decades with the adoption of technology.

As has been rightly said, transportation is an enabler of civilization. Trade and commerce wouldn’t simply have been possible without transportation means. Logistics is the management of the transportation of goods and materials from the point of manufacture to the point of sale.

How the advent of internet has changed the transportation and logistics business is a matter widely discussed in the public domain. But there’s much more happening with the Internet of Things about to change ways in which devices talk to each other.

For moving cargo and passengers from point A to point B, the transportation and logistics industry requires management systems that can be delivered through the internet. Irrespective of the medium of transportation, airways, roadways or waterways, enterprises require access to information real time.  

More and more businesses are discovering the benefits of using internet to conduct business, but the unpredictable nature of fuel costs, rising labor rates, increased traffic and dynamic regulatory environment are some of the challenges the industry faces.

Lack of visibility results in inefficient systems which in turn leads to loss

Lack of visibility results in inefficient systems which in turn leads to loss

Lack of visibility results in inefficient systems which in turn leads to loss


Add to that the fact that this industry is subject to regulations requiring it to do more with less, leading to a reduced profit margin.

With the internet, specifically the Internet Of Things and cloud technology, the industry can accelerate production, profitability and improve operational efficiency.  Mobile technology like Radio Frequency IDentification, barcode scanners, and mobile computers are a major influence in the supply chain management and operations. Numerous transportation and logistics companies are using RFID these days to reach almost 100% shipping and receiving accuracy. 99.5% inventory accuracy, 30% faster order processing and 30% reduction in labor costs.  Through the use of internet in mobile devices, enhanced end to end visibility, warehouse and yard management, fleet management, can be achieved.

In the next decade, companies are looking to see more and more adoption of internet based practices. GPS, cloud computing, machine-to-machine, cellphone triangulation all allow immense data collection. This data can then provide information on travel time, origin details, and information on vehicle location.   

To generalize, using connected devices, including mobile (phones), enterprises can capture, share and manage data around their mobile assets to reduce human intervention and improve efficiency and productivity.

The Logistics industry must make use of transportation to do packaging, containerization, documentation, Insurance, storage, manage vendors and partners, work and collaborate with other personnel within the supply chain. As a result, they are directly affected by the use of technology in mobile devices, including IOT.